I've demonstrated success in running creative online marketing campaigns and social media for several big-name companies, having most recently acquired vital talent and more than tripled Super Deluxe's traffic (resulting in a Webby win) directing both digital marketing and social media for the company before shuttering in late 2018. I'm confident I can help with your 2019 challenges as I can lead teams through creativity, intuition, and data and have performed strongly under tight budgetary restrictions, optimizing quarterly for prime results.
Through my work at other previous employers such as Super Deluxe, Vice, Hearst Magazines, THINX, and as a marketing consultant, I've launched four Snapchat Discover channels, multiple social platforms, secured press for products, campaigns, directed viral activations, managed email marketing and contests, have both industry and third-party platform contacts, and know the ins and outs of CRM, SEO, and how to measure success, meet KPIs, and weigh progress.
Through my combined marketing, editorial, and research background I've gained expert knowledge of how to construct both a brand and a fandom, having built out engaged audiences for talent as well as an influential following of my own. I've attained incredible insight into how young people operate online and what it takes to produce a returning consumer, and I thrive where I can attract and build loyalty online.